Utilizing a prominent industry publication, Retail Dive, both companies co-wrote and launched a Playbook called the “The Flexibility Imperative: How to Measure your e-Commerce Adaptability in Today’s Digital Age”. This guide outlines strategic approaches for B2B and B2C businesses when choosing a new e-Commerce platform, including how best to bring that platform to life.
Riding a wave of recent organic growth, Indaba has garnered significant attention from various industry influencers. This led Retail Dive to invite Indaba Group’s CEO Ryan Shields to contribute as an expert commentator in this special edition industry playbook. The exclusive publication contains expert advice and industry best practices aimed at guiding online merchants to success in the marketplace.
The new Retail Dive playbook also features commentary from Peter Sheldon, Vice President of Strategy for Magento Commerce, a worldwide leader in cloud digital commerce innovation. This collaboration with Magento further demonstrates both parties’ continued commitment and enthusiasm in their productive partnership.
“Online retailers and B2B merchants need to be armed with the best intelligence and advice,” said Indaba CEO Ryan Shields. “As with the human body – it’s important to keep nimble and limber to stay flexible. It’s the same with e-Commerce infrastructure. You need to keep it fueled and exercised to keep it flexible. We are honored to have contributed to this paper and we’re confident that our process and adherence to best practices will aid brands in this digital arms race, and this playbook will help them achieve a durable competitive advantage.”
If you’d like learn more about this Playbook, please feel free to reach out to Indaba Group, and we’d be glad to discuss further.